3 Things You Didn’t Know About Logo Design
Logo Design Takes Time
The heart of the logo design process is all about understanding your brand on a deeper level and creating an image that embodies your business and its core values. Your logo is your customer’s first impression of you. It’s essentially your brand’s smile and handshake to the world.
A professional designer will spend many hours getting to know your brand, researching your market/ competitors and developing ideas to pitch to you. You get to choose the concept that resonates most and your designer will walk you through several rounds of revisions to create your perfect logo. Though most logos are relatively simple, creating a professional, long-lasting and meaningful logo is very time intensive. A relatively simple logo can easily take 10 to 20 hours of work.
You Get What You Pay For
When choosing a designer, you get what you pay for. There are websites out there that offer $5 logos, but at best, these are unoriginal stock images with your business name added. For $5 a pop, no designer can make a living wage creating thoughtful, custom logos.
At worst, your $5 logo could present a whole host of issues including potential copyright infringement, file type and resolution issues to name a few. (Read my blog post on raster vs vector for more information on file types and resolution.) A $5 logo might seem like a great deal to begin with, but could end up costing you more money than a professionally designed logo down the road if you run into issues.
A professional designer will take the time to understand your business and use their skills to create an original, professional and meaningful logo. They will take the time to adjust and perfect your logo and provide you with all of the file types you need.
Your Logo Is Just The Tip of The Iceberg
Logo design is all about developing a brand identity and visually bringing it to life through color and imagery. You might only need a logo today, but as your business grows, you will inevitably need more branded materials. Things like brochures, business cards, signs, displays, merch, web and social images to name a few. Developing an ongoing relationship with a professional designer who understands your brand identity makes your business look more professional and attractive to potential clients.
Evry Creative, based in Seattle, WA, provides custom logo design and branding services to businesses. Contact us to chat about your logo design project.