Vector Watercolor Logo

What a joy to work with Kate at Here Now Self on this project! Creating a logo that fit her many talents was a design challenge. She wanted an organic, vintage feeling logo that incorporated rich symbolism and detailed graphic elements without being too cluttered or confusing. Picking one primary element and playing with slight variations on symmetry helped create an uplifting image that draws you in to explore the details. Using fine lines and gentle watercolors allowed us to pack in more detail without it being overpowering.