Minimal Crescent and Flame Logo

The brief was to create a simple, inclusive logo that fit with a body positive and empowering therapy and nutrition practice.

The moon represents change with a strong feminine vibe. The body is rounded and abstract to be more inclusive of a variety of body types. The double flame represents inner and outer growth, safety and ties in with the business name.

The full logo incorporates the crescent and flame seamlessly into the business name.

Below are some initial concepts that played with the inclusion of wheat as a neutral representation of nutrition and different body types.